On January 10 of 2008, Ambassador Hotel Group proudly announced its new CI (Corporate Identity).

Held at the group¡?s home place, Sofitel Ambassador Seoul, the event was participated by over 300 executives and staffs who looked back on the 53 years of history with achievement. The video footage clearly showed how the group grew up to where it is now and where it should move with its new CI. The event was also celebrated by a number of VIPs including Mr. Oh Ji-chul (President of Korea Tourism Organization), Mr. Shin Joong-mok (Chairman of Korea Tourism Association), Mr. Marcellin Darrou (CEO of South Link 9), Mr. Carlzeiss (CEO of Korea-Mazimillian Foesrt), who delivered their celebration messages.

The chairman of Ambassador Hotel Group, Mr. Suh Jung-ho celebrated the new CI while addressing his appreciation for tremendous efforts from the colleagues. He also claimed that the group would go beyond territory to become the leader in hospitality industry of the world with new CI and visions.