We will endeavor to be "the Prestigious Ambassador" offering the highest value
Ambassador's First Step
In 1955 when the ravages of the Korean War had not yet been mended, the dream of building Korea as a tourist nation blossomed. This was the first step of Ambassador. Established purely as a private entity, Ambassador has grown into one of the top hotel groups in the country boasting of the biggest accommodation network in just half a century.
Transforming into a Top-Class Hotel
Opened as a small inn named "Geumsujang" in 1955, the Ambassador Hotel attracted customers with its advanced services and facilities, which are always on full demand. The two-story building "Geumsujang" inn has now become a 5-star hotel with 413 guestrooms, and it has developed into a professional hotel management group with numerous branches spread across the country.
Collaborative Investment with Accor
In 1987, Ambassador agreed on collaborative investment with world-renowned French Hotel group Accor; with its international capacity, it introduced various hotel brands such as Pullman, Novotel, Mercure, and Ibis, managing them successfully to this day. In the case of Novotel Ambassador Gangnam, which was opened in 1993, it has been recording 90% occupancy since its launch, and it has been a legend in the industry. Furthermore, Ibis Style Ambassador Gangnam (former Ibis Ambassador Gangnam) is considered the pioneer of domestic mid-low budget accommodation business.
Co-establishment of AAK
In 2006, based on a successful partnership with Accor, Ambassador co-established Korean hotel management corporation AAK (Accor-Ambassador Korea). As the first Korean overseas hotel management corporation, AAK was able to expand further its Hotel network through Accor's international Hotel management experiences combined with Ambassador's domestic know-how.
As a result, AAK has opened branches in major cities including Incheon, Busan, Daegu, Suwon, and Changwon.
A Leap toward the World
Today, Ambassador is turning its attention to the world. For the last 60 years, Ambassador has accumulated expertise and know-how on creating clientele values. Adding the global frontier strategy, Ambassador is taking the next step to transform into a Global Hotel Management Group for people around the world to experience its prestigious services.
French affiliate global hotel chain Accor manages 4,800 hotels in 100 countries worldwide. From luxury to economy class, it runs 33 brands, from luxury to economy, and its growth and scale are particularly prominent in Asia-Pacific regions including South Korea. Targeting the Korean accommodation market, Accor has agreed on collaborative investment with the Ambassador Hotel Group, the leader of hotel development and management in Korea, in 1987. With the successful partnership, it has been managing diverse hotel brands in major cities including Seoul such as Grand Mercure, Pullman, Novotel, Novotel Suites, Mercure, and Ibis family.

Accor Ambassador Korea Hotel Management

The best hotel operating services provider in Korea powered by the "Glocalization" of Accor's global
standards and Ambassador’s local expertise in hotel management and operation.

AAK (Accor Ambassador Korea)

AAK is a hotel management corporation created through joint investment between Accor, a global hotel chain, and Ambassador, a domestic hotel group with 60 years' history and tradition. As the sole local subsidiary, AAK not only invests in hotel R&D but also provides trusted management service optimized for the Korean market through Accor’ global standards and Ambassador's local know-how. In addition, Accor assists in successful hotel management by providing various sales marketing via global reservation and purchase channel along with know-how on asset management for the optimization of hotel properties and global personnel training system for higher quality maintenance.

Why AAK?

  • Possesses specified brand portfolios ranging from economy to luxury class.
  • As the only local subsidiary among the "Big 5" in the global hotel industry, it assists in effective and prompt business, encompassing all sectors form development to management.
  • Provides the perfect business solution that combines both global and local management know-how.
  • Provides TARS The Accor Reservation System
  • Provides asset management know-how for profit maximization.
  • Provides personnel training system for optimization of service quality

Management Philosophy

The Best
Hospitality Leader
The Authentic
VISIONHospitality leader
offering the best value
The Ambassador
for you
Customer Care
The Great
Ambassador is guests, stockholders, partners, and society's first choice.
We provide you with comfort and excitement far greater than your home. Experience our prestigious services.

Core Values

Managing the company with integrity – constant efforts must be made to keep the finance transparent and deals fair
Employees must respect each other and know it is first step providing heat-warming service to customers. Encourage and complement each other. This in turn reflects on service quality. All employees must practice this value and consider it as the most important
Pride in what we do. Rigorous self-improvement, foresight into the future, and the constant pursuit to provide impeccable service is what makes us true professionals.
Streamlining the organization and shortening the decision making process is essential in providing the best service to our customers.
Constant efforts to improve yourself and
your colleagues is the motor that propels productivity
and company profit, as well as future values.


We embody our vision and goal as a "Hospitality Leader Offering the Highest Value"

The "H" in the symbol is derived from "Hospitality," and the "A," from Ambassador. We used the square to emphasize stability based on our tradition and expertise, symbolizing the highest value provided by Ambassador through our accommodation service. The round "A" resembles a horseshoe that indicates good fortune and openness toward guests.

The orange gradation signifies a rising sun, denoting Ambassador's passion to achieve new goals and stature as a hospitality leader.

Noble Blue -Pantone 293C, Bright Yellow - Pantone 108C, Wunshine Orange - Pantone 144C, Precious Gold - Pantone 872C, Precious Gold - Pantone 872C