AAK is a hotel management corporation created through joint investment between Accor, a global hotel chain, and Ambassador, a domestic hotel group with 60 years' history and tradition. As the sole local subsidiary, AAK not only invests in hotel R&D but also provides trusted management service optimized for the Korean market through Accor’ global standards and Ambassador's local know-how. In addition, Accor assists in successful hotel management by providing various sales marketing via global reservation and purchase channel along with know-how on asset management for the optimization of hotel properties and global personnel training system for higher quality maintenance.
The "H" in the symbol is derived from "Hospitality," and the "A," from Ambassador. We used the square to emphasize stability based on our tradition and expertise, symbolizing the highest value provided by Ambassador through our accommodation service. The round "A" resembles a horseshoe that indicates good fortune and openness toward guests.
The orange gradation signifies a rising sun, denoting Ambassador's passion to achieve new goals and stature as a hospitality leader.